Kategoria: Biznes

Business matters

  • Autor / Author: Elzbieta Jendrych
  • Wydawnictwo / Publisher: Wolters Kluwer, 2016
  • Data wydania / Year publisher: 2016
  • ISBN: 978-83-63391-29-4
  • Strony, Oprawa / Pages, Cover: 224, miękka oprawa
  • Dostawa: Normalna
$25.46 $29.95 15%
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Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes:

• Company and market structure

• Recruitment process and employee motivation

• Market research, production and pricing policy

• Advertising and promotion

• Sales and distribution

• International trade and globalization

• Transport and logistics

• Business growth

• Customer rights

Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.

Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.